A ‘super’ evangelism opportunity

January 11th, 2011 at 9:48 am

ARLINGTON – On February 6, two teams will fight for professional football’s highest honor as they play in Super Bowl 45. Leading up to the event, Christians will be trying to point people to an even higher calling.

Dubbed Reach 45, Evangelical Christian groups – including the Baptist General Convention of Texas, I am Second, Dallas Baptist Association, Tarrant Baptist Association, Texas Baptist Men and Southern Baptists of Texas Convention – have come together seeking to share the hope of Christ with the more than 200,000 people who come to the area to experience Super Bowl week.

“We’re just trying to reach as many people as we can,” said Jana Jackson, director of Dallas Baptist Association family and community ministries.

Believers will be using a variety of methods in attempting to reach people who descend upon the Dallas-Fort Worth metroplex for the game. They are hoping to distribute 1 million tracts directing people to testimonies of National Football League players filmed and posted online by I am Second.

In addition to using tracts, Christians will be attempting to couple ministry with evangelism. There will be a community service blitz the day before the Super Bowl with volunteers primarily serving through Cornerstone Baptist Church in Dallas and Mission Arlington. First Baptist Church in Arlington is hosting a communitywide watch party in the park near the church’s facilities and is seeking to serve primarily the economically disadvantaged. Churches also are participating in Souper Bowl of Caring, a way churches can donate food to local hunger outreaches.

A group of churches and organizations also has come together to focus on fighting human trafficking. Large events typically also are accompanied with increased prostitution, which also means an increase in trafficked girls. Led by Traffick911 out of Southside City Church in Fort Worth, volunteers will work in cooperation with authorities to combat trafficking. There will be an anti-trafficking tailgate party Feb. 5.

LaDora LaRegina, Reach 45 coordinator, praised the way churches and parachurch groups have come together for the cause of Christ. They have enjoyed working together, and LaRegina believes God is working through their efforts.

“I believe the cooperative effort has been phenomenal,” she said.

For more information about how to be involved in Reach 45, visit

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