Jason Bryant joins Texas Baptists staff as Western Heritage Consultant and Church Starter


DALLAS - Texas Baptists welcomed Jason Bryant to the staff as the new Western Heritage consultant and church starter, effective Monday, July 18.

Bryant has served as pastor of Triple S Cowboy Church in Palestine since 2011, when he planted the church in the area. He was also a church planter with 3C Cowboy Fellowship in Salado, which he planted in 2006. Additionally, he has served as a clinician and director at Cowboy camps in the past, as well as a coach for fellow pastors. 

“Jason has successfully planted and pastored two Cowboy churches,” said Joe Loughlin, director of Texas Baptists Connections Team. “On our team, he will build relationships with current Cowboy church pastors and advise starters for future Cowboy churches. He is the best of both areas, having served in this ministry for more than 10 years. He’s a working cowboy and a family man. We are thrilled to welcome him to the team.”

Texas Baptists have close to 200 affiliated Western Heritage churches across the state, a number which continues to increase as new areas are identified for potential church starts. 

Bryant has implemented the Cowboy church model in both Central and East Texas, seeing success with the model, but acknowledging it takes time to implement. Bryant looks forward to being an encouragement to local pastors as they walk through the processes he understands firsthand. 

“I feel strongly about the importance of sitting down with Cowboy church pastors, meeting with them and hearing their hearts in order to better understand how we [as Texas Baptists] can help support them and their churches to accomplish what God wants to do,” Bryant said. 

Growing up working with horses, being involved with FFA and working alongside his grandfather at the local feed store, Bryant easily identifies with the Cowboy church culture. 

“I didn’t grow up in church and when I came to faith, I usually felt like a fish out of water in traditional churches,” Bryant said. “When I saw what God was doing in Cowboy churches, I knew I wanted to be a part of that movement.”

Through arena activities like barrel racing and bull riding, Cowboy churches can reach people who are not in church and share with them about Kingdom work. The worship style and relaxed Cowboy church culture also provide an atmosphere for working cowboys and their families to feel comfortable. 

“These events afford us a great opportunity to reach a specific segment of unchurched population,” Bryant said. 

Bryant earned his bachelor’s degree from Texas A&M University and a Master of Divinity degree in Biblical languages from Southwestern Baptist Theological Seminary. He and his wife, Elizabeth, have three daughters and make their home in Palestine. 

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